Vol. 6, Issue 2, Part A (2024)

This study investigates the effectiveness of an augmented reality (AR)-based navigation system for guiding users through complex indoor environments. The primary objective was to evaluate whether AR can improve navigation accuracy, reduce task completion time, and enhance user experience compared to traditional signage. A controlled experiment was conducted with 50 participants navigating a multi-floor university building under two conditions: traditional methods and AR assistance. Data were collected on navigation accuracy, task completion times, and subjective user experience using a structured questionnaire. Statistical analyses included descriptive statistics, paired t-tests, repeated measures ANOVA, regression modeling, and reliability testing. Results showed that AR significantly improved navigation accuracy (92.4% vs. 76.8%, p<0.001) and reduced task completion times (102.6s vs. 137.4s, p<0.001). Reliability testing confirmed strong internal consistency of user experience measures (Cronbach’s α=0.89). Regression analysis further revealed a positive relationship between user satisfaction and navigation accuracy (R²=0.46, p<0.01). These findings highlight the potential of AR systems to enhance indoor way finding, with implications for accessibility, efficiency, and user engagement in smart building environments.