Vol. 1, Issue 4, Part A (2019)

In today’s time, India’s digital population is growing rapidly and holds the second place in the world in terms of the largest digital population. The majority of this population is connected to the internet through smartphones. Hence, the large amount of data that is being generated everyday by this population through their smartphones combined with the economy and the demography of the profiles involved makes India the most valuable digital population. The data generated is mainly through the use of various android applications, their iOS versions and websites. But this brings along associated risks, data privacy and protection being the major one. The unavailability of strong data protection law makes India even more vulnerable. The personal data consists of above the surface and below the surface data. Various methodologies and approaches are used to distinguish between the data. Thedata generated is used by many stakeholders and various companies to provide better facilities to the user.